Action Awards was founded in 1973 as Action Athletics, a retail sporting goods store in Snellville, Georgia. Snellville is now considered a suburb of Atlanta, Georgia. But back in the seventies, Snellville was considered a small town all to itself. To this day, we strive to keep our hometown friendliness in our day to day practices. Whether you are a small club or an industry giant, we treat all our customers as friends and neighbors.